머리말 ········································································· 5
제1장 뉴미디어 시대의 미디어와 커뮤니케이션 ······················· 15
1. 매체 변화에 따른 시대의 추이 ··································· 17
2. 지구촌 시대 전자문화의 충격 ··································· 20
3. 커뮤니케이션 방식의 변화와 심리적 의식의 출현 ·············· 22
4. 뉴미디어 시대와 기표제국주의 ································· 26
5. 정보와 소통 ······················································ 29
6. 그물망적 패러다임과 문화주체로서의 대중 ···················· 32
7. 대중을 위한 ‘미학’의 변형, 매체감성학의 출현 ················· 34
제2장 한국발(發) 문화콘텐츠학의 태동과 학문체제 재편의 필요성 ··· 39
1. 문화의 시대 도래 ················································· 41
2. 문화콘텐츠와 문화콘텐츠학의 등장 배경 ······················ 44
3. 학문체제 재편의 필요성과 문화콘텐츠학 ······················ 51
4. 문화콘텐츠학의 학문적 체계 정립의 필요성 ··················· 53
5. 문화콘텐츠학의 학문적 체계 정립을 막는 요인들 ·············· 57
6. 왜 문화콘텐츠인가? ·············································· 62
제3장 뉴미디어 시대, 콘텐츠가 관건이다 ······························ 65
1. 콘텐츠가 바꿔놓는 산업 지형도 ································· 67
2. 콘텐츠란 무엇인가? ············································· 77
3. 콘텐츠, 무엇을 품고 있는가 ····································· 82
4. 뉴미디어 시대의 기술과 예술 ··································· 89
5. 뉴미디어 시대의 인간 조건 ······································ 95
6. 예술과 미디어 ···················································· 98
7. 대중문화와 새로운 예술의 시대 개막 ························· 101
제4장 변화된 인간 조건 : 문화인의 문화생활 ························· 107
1. 시대에 따라 변해온 ‘문화’의 의미 ····························· 109
2. 문화는 소통이다 ··············································· 114
3. 문화의 바탕과 문화적 지향성 ································· 117
4. 문화인을 위한 문화콘텐츠 ···································· 123
5. 문화생활은 멋들어진 삶, 멋스러운 삶이다 ··················· 128
제5장 문화 정체성과 문화 만들기 ······································ 135
1. 문화 정체성 ···················································· 137
2. 문화 주체의 문화 만들기 ······································ 140
3. 문화의 시대, 보이지 않는 자기 자신과의 관계가 중요하다 ·· 144
4. 학문의 식민지화에서 벗어나기 – 문화 정체성을
찾기 위한 몸부림 ··············································· 147
5. 문화에 대한 자긍심 회복을 통한 문화 주체성 확립 ·········· 150
6. 작은 곳에서 소수의 사람들로부터 시작되는 작은 문화 행위 ······· 155
제6장 문화콘텐츠학의 자리매김에 따르는 어려움 ··················· 159
1. 정부 주도의 법적 ‘문화콘텐츠’ 개념과 그 문제점 ············ 161
2. 학계의 문화콘텐츠 개념 규정 시도 ···························· 170
3. 문화콘텐츠에 대한 새로운 개념 규정 시도 ··················· 176
제7장 문화콘텐츠학의 이념 검토 : 활용론, 응용인문학, 유희론 · ··· 183
1. 문화콘텐츠학 이념 검토 ······································· 185
2. 활용론의 관점 ·················································· 186
3. 응용인문학의 관점 ············································· 190
4. 유희론의 관점 ·················································· 195
5. 문화콘텐츠 연구의 성과와 과제 ······························· 202
제8장 문화콘텐츠학의 연구 영역과 방법론 모색 ···················· 209
1. 우리는 현실을 있는 그대로 인식하는가? ····················· 211
2. 홀로주체에서 서로주체로 ····································· 217
3. 학문[과학]과 방법의 세 가지 연관성 ·························· 222
4. 존재론적 방법과 인식론적 방법 ······························· 226
5. 현대의 학문론과 방법론 ······································· 229
6. 미디어 현실과 커뮤니케이션[소통]학의 필요성 ·············· 236
제9장 소통의 문화콘텐츠학의 시대적 필요성 ························ 245
1. 지구촌 시대의 지구 운명공동체 ······························· 247
2. 리프킨의 공감인 : 호모 엠파티쿠스(homo empathicus) ···· 256
3. 공감적 소통과 공감의 문명 ···································· 260
4. 전자 시대 미디어가 구성하는 현실 ···························· 263
5. 커뮤니케이션학의 등장 ········································ 266
6. 플루서의 소통학(Kommunikologie) ·························· 272
제10장 소통의 현실과 인간(사이-존재) – 소통의 경험과 검증 ······ 279
1. 현실에 대한 관점의 변천과 학문론 ···························· 281
2. 소통은 사이-존재인 인간의 사이하기 ························· 284
3. 대상으로서 문화콘텐츠 인식 과정 ···························· 300
4. 학문적 소통의 검증: 공지성(공론장)
그리고 검증 또는 반증 원리 ··································· 312
제11장 소통학으로서 문화콘텐츠학 자리매김 시도 ················· 325
1. 목적론 : 학문적 필요성과 문화적 실천 ························ 327
2. 대상론 : 문화콘텐츠 ············································ 342
3. 방법론 : 소통 현실과 공감의 방법론 ·························· 357
4. 소통의 문화콘텐츠학 구조 ···································· 364
제12장 소통의 문화콘텐츠학 연구 방법론과 분류 ··················· 371
1. 기획론과 소통의 차림론 ······································· 374
2. 차림의 사례 : 문화적 정체성을 통한 관광의 기획 ············· 378
3. 제작론과 소통의 새김론 ······································· 382
4. 새김의 사례 : 탈코드화의 멋으로서 지식과 사물 ············· 387
5. 활용론과 소통의 돌림론 ······································· 390
6. 돌림의 사례 : 삶을 보여주고 이어주는 축제와 옛길 ········· 394
7. 분석론과 소통의 되새김론 ···································· 397
8. 되새김의 사례 :
조총련 재일동포 모국 방문과 수단의 이태석 신부 ··········· 400
제13장 문화의 세기를 위한 통합학문 ································· 405
1. 한국 문화의 지구지역화(Glocalization)와 문화콘텐츠학 ···· 407
2. 문화적 지구화와 통합적 세계관 ······························· 410
3. 통합(通合) 학문으로서 문화콘텐츠학 ························· 419
4. 소통의 문화콘텐츠학을 위한 학문체제의 전망 ··············· 422
부록 문화콘텐츠학 관련 주요 참고 자료 ······························ 429
참고문헌 ·························································· 439
이미지 출처 ······················································· 447
색인 ······························································· 455
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